Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit https://maisondelamour.fr/ (the “Site”) or make a purchase there.
COLLECTED DATA
The Personal Data we are most likely to collect and process about you are as follows:
- data related to your identity, such as your names, contact details, and email address;
- data related to your payment methods, including your credit card number and expiration date;
- data related to tracking our business relationship, including your order number, purchase history, and your requests to MAISON DE L'AMOUR customer service;
- your preferences and interests;
- electronic identification data, including your IP address or browsing information related to your device.
User Behavior Analysis (Microsoft Clarity)
We work with Microsoft Clarity and Microsoft Advertising to record how you use and interact with our website through behavioral metrics, heatmaps, and session replays to improve and market our products and services. Website usage data is captured using first- and third-party cookies as well as other tracking technologies to determine product/service popularity and online activity. Additionally, we use this information for site optimization, fraud/security, and advertising purposes. For more information on how Microsoft collects and uses your data, please see the Microsoft Privacy Statement.
RESTOCK NOTIFICATIONS (SMS)
When you sign up to be notified of a product restock, we collect your phone number solely to send you a one-time message notifying you of the product’s availability.
This data is processed through our provider Klaviyo, used for managing notifications and automated communications.
Your phone number is not used for commercial or promotional purposes without your explicit consent, and is never resold.
You can exercise your rights of access, correction, and deletion at any time by contacting us at: contact@maisondelamour.fr
BACK-IN-STOCK EMAIL ALERTS
When you sign up for a back-in-stock email alert, we collect your email address only to inform you of the availability of the concerned product.
These communications are sent occasionally and do not constitute marketing communications unless you have explicitly consented to receive our offers and news.
The data is processed through our provider Klaviyo, acting as a subcontractor, and is neither resold nor used for other purposes.
You can request the deletion of your email address at any time by contacting us at: contact@maisondelamour.fr
LOYALTY PROGRAM
Maison de l’Amour offers a loyalty program allowing customers to benefit from advantages (discounts, exclusive offers, gifts) based on their purchases.
In this context, certain data may be used, including order history and email address, to calculate and assign benefits related to the program.
This data is used exclusively for the operation of the loyalty program and is neither resold nor used for other commercial purposes.
You can request to leave the loyalty program and delete the associated data at any time by contacting us at: contact@maisondelamour.fr
PURPOSES OF DATA COLLECTION
If you decide to use the Site, you agree that MAISON DE L'AMOUR collects, uses, and discloses information about you, including personal and financial information, under the terms set out in the Privacy Policy. If you do not agree to the terms of this Privacy Policy or any changes to these terms, please leave the Site and do not purchase any products MAISON DE L'AMOUR offered for sale on this Site.
Additionally, MAISON DE L'AMOUR may also collect personal information from you when you communicate with them, when you provide your contact details during your visit to maisondelamour.fr.
If you choose to interact with MAISON DE L'AMOUR via a social media or another third-party service, we will collect the information you have provided to us through that platform.
Your Personal Data is collected based on your explicit consent, or because it is necessary for the execution of your orders (performance of a contract) or because it meets a legitimate interest (for example, fraud processing).
Thus, your Personal Data is collected in order to:
- handle your questions and information requests;
- purchase our products online;
- manage your online orders and their delivery as well as applicable warranties;
- ensure the security of online transactions, prevent fraud and payment incidents;
- manage and optimize customer relations;
- profile you ;
- subject to your consent: send you information about our offers, news, and events (newsletters, invitations, and other publications);
- improve the functioning of the Site ;
- offer personalized services ;
- detect potential fraud;
- analyze Site traffic;
- manage and respond to repair requests, as well as provide after-sales services.
The essential information for MAISON DE L'AMOUR to fulfill the missions described above is marked with an asterisk on the various pages of the Site. If you do not fill in these mandatory fields, MAISON DE L'AMOUR will not be able to respond to your requests and/or provide you with the requested products and services. Other information is optional and allows us to better understand you and improve our communications and services towards you.
RECIPIENT OF YOUR PERSONAL DATA
Your Personal Data is processed by MAISON DE L'AMOUR.
They will not be transferred or made accessible to any third party: only potential subcontractors of MAISON DE L'AMOUR for exclusively technical and logistical reasons (carriers, hosting and site maintenance providers, payment and fraud management providers, technical providers responsible for sending emails, etc.) ; certain business partners, with your consent: for example, we will share your data with third parties who jointly organize an event with MAISON DE L'AMOUR.
Finally, MAISON DE L'AMOUR may be required to disclose your Personal Data to third parties when such disclosure is required by law, regulatory provision, or judicial decision, or if such disclosure is necessary to ensure the protection and defense of its rights.
Data providers:
- Klaviyo Inc. – Email and SMS communication management platform (United States), GDPR compliant via standard contractual clauses.
Audience measurement and advertising tools (subject to your consent). Subject to your consent obtained via the cookie banner, the Site uses:
- Meta (Facebook/Instagram) – Meta Platforms Ireland Ltd – measurement and advertising targeting;
- Pinterest – Pinterest Europe Ltd – measurement and advertising targeting;
- Google – Google Ireland Ltd – audience measurement and advertising.
Some data may be transferred outside the European Union, under appropriate safeguards (standard contractual clauses and/or Data Privacy Framework). Consent can be withdrawn at any time via the cookie management module.
SHARING ON SOCIAL NETWORKS
By placing an order on the Site, you expressly authorize the preparation of your order to be filmed and published on our social networks. We take care to protect your confidential information; only your first name and the steps of preparing your order will be visible. This approach aims to share the attention and care we put into each order while ensuring respect for your privacy.
You also have the option to share certain information or content (product sheet) from the Site on social networks. Your post will then be governed by the terms of use of the social network you have chosen. Content exported from our Site to social networks is done entirely at your own risk. MAISON DE L'AMOUR cannot in any way be held responsible for any use, exploitation, or action by said networks once the content is exported from the Site.
SHELF LIFE
MAISON DE L'AMOUR commits to using Personal Data only for the duration necessary to achieve the purposes described above.
Personal Data concerning you, collected and processed under the "Contact" section, will only be kept for the duration of processing your request.
Order-related Data will generally be kept by MAISON DE L'AMOUR for a period not exceeding the applicable legal limitation periods.
Your banking Data will be securely stored for the duration necessary to validate your order and payment and will then be immediately destroyed. In case of a payment incident, your Data will be kept for the duration of managing the incident, then for a period of three (3) to five (5) years depending on the severity of the incident.
Your identification Data used, with your consent, for sending newsletters and other publications from MAISON DE L'AMOUR will be kept for a period of three (3) years from their collection or your last contact (for example, a request for documentation or a click on a hyperlink contained in an email; however, opening an email cannot be considered as contact from you).
At the end of this three-year period, MAISON DE L'AMOUR may contact you again to find out if you wish to continue receiving our newsletters and other publications. Your Data will also be destroyed within a maximum of two (2) business days from your unsubscribe request.
In all cases, you have the option at any time to unsubscribe from newsletters. To do so, you can contact our customer service by email at hello@maisondelamour.fr or by clicking on the unsubscribe link included in each newsletter.
SECURITY
MAISON DE L'AMOUR has implemented appropriate technical and organizational measures to ensure the confidentiality and security of your Personal Data.
MAISON DE L'AMOUR's computer systems are subject to physical and software protection in line with the state of the art. Physical and electronic backup procedures for data collected on the Site are implemented, in accordance with current French legislation relating to personal data protection and market standards.
All financial information you provide on the Site is stored on the secure site of the financial institution chosen by MAISON DE L'AMOUR. Transactions made on the Site are protected by SSL encryption.
Please be aware, however, that no data transmission over the Internet is 100% secure and that all information communicated online can potentially be intercepted and used by persons other than the intended recipient.
CHANGES AND UPDATES TO THE PRIVACY POLICY
By using our Site, you agree to the collection, use, and disclosure of your Personal Data as described in this Privacy Policy.
MAISON DE L'AMOUR may modify and update the Privacy Policy at any time. If MAISON DE L'AMOUR wishes to use your personal data in a way different from that stated in the Privacy Policy in effect at the time of collection, these changes will be published in a new version of this Privacy Policy. If MAISON DE L'AMOUR intends to disclose Personal Data to third parties or subsidiaries in a manner not covered by this Privacy Policy, MAISON DE L'AMOUR will notify you in writing in advance and provide you the opportunity to refuse this new use or disclosure of your Personal Data.
Due to possible changes in the Privacy Policy, we invite you to regularly visit the "Privacy Policy" section.
RIGHTS OF INDIVIDUALS REGARDING COLLECTED DATA
In accordance with current regulations, you have the right to access and rectify your Personal Data, as well as to request its deletion, to object to its processing, and to obtain its limitation or portability where applicable, the possibility to object to the processing of this data for legitimate reasons or at any time as part of an objection to the use of your data for commercial purposes, as well as to provide directives regarding the fate of your data after your death.
You can also object to your Personal Data being used to create your customer profile; in this case, you will no longer be able to benefit from personalized offers or services.
These rights can be exercised directly with MAISON DE L'AMOUR by email at hello@maisondelamour.fr. Proof of identity may be requested.
Furthermore, you can at any time request to no longer receive our communications regarding our offers, news, and events by using the hyperlink provided for this purpose in each email we send you. You can also contact us by email at the following address: hello@maisondelamour.fr.
If applicable, you must ensure to provide MAISON DE L'AMOUR with updates or changes to your information, including notably those related to your postal and/or email address to allow us to ship your orders to the correct address and contact you about them if necessary. MAISON DE L'AMOUR may also keep copies of communications with Site users and any responses to questions or comments sent to users by our Customer Service for archiving purposes.
APPLICABLE LAW - DISPUTES
This Privacy Policy is governed and interpreted in accordance with French law. French courts have territorial jurisdiction to hear any dispute related to the Site except for special jurisdiction rules, particularly in case of a dispute with a consumer. In case of disagreement regarding how MAISON DE L'AMOUR collects and processes your Personal Data, you have the option to file a complaint with a supervisory authority (the "CNIL" in France located at 3 Place de Fontenoy - TSA 80715 - 75334 PARIS CEDEX 07).
CONTACT US
To learn more about our privacy practices, if you have any questions or wish to file a complaint, please contact us by email at hello@maisondelamour.fr, or by mail at the following address: SARL MAISON DE L'AMOUR, 10 bis rue de la cure, 01190, Pont-de-Vaux, France.